Performance Creative & Paid Media

Built and operated performance-focused growth systems across finance and insurance, combining paid acquisition, funnel strategy, offer positioning, affiliate economics, and direct-response creative.

• Self-funded paid acquisition across Google, Meta, and Microsoft Ads
• Finance affiliate campaigns and lead-generation funnels
• EPC, CPA, CPC, conversion quality, and partner performance
• Messaging built around trust, intent, and reduced buying friction
• Tested hooks, angles, landing pages, and sales messaging

Acquisition Systems Across Finance & Insurance

Compare Finance Today

Consumer finance affiliate acquisition system

Built and operated a self-funded finance affiliate brand, primarily driven by Google Ads, focused on turning high-intent paid traffic into qualified financial-offer clicks and partner conversions through landing page testing, offer positioning, and partner-level performance analysis.

Ad

Landing Page

Partner Offer

Conversion

• Primarily Google Ads-driven acquisition, with additional testing across Meta and Microsoft Ads
• Landing page and offer-positioning tests for US financial products
• Optimization around CPC, EPC, CPA, and partner performance
• Analysis of search intent, traffic quality, conversion quality, and affiliate economics

Google AdsPaid AcquisitionAffiliate MarketingLanding PagesEPC / CPAMeta AdsMicrosoft Ads

Insurance Signal

Meta-driven B2B insurance lead-generation funnel

Applied the same performance framework to a Meta-driven B2B lead-generation offer for life insurance agents, focused on turning agent interest into booked sales conversations through offer positioning, direct-response creative, landing page messaging, and sales funnel strategy.

Ad

Landing Page

Booked Call

Lead Package

• Mostly Meta-driven acquisition for life insurance lead buyers
• Offer positioning for agents buying exclusive insurance leads
• Direct-response hooks, scripts, and ad angles
• Messaging around exclusivity, verification, trust, and reduced risk

Meta AdsB2B Lead GenOffer StrategyDirect ResponseLanding PagesSales FunnelInsurance

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