Making products
Easier to understand,
trust, and buy.
With 12+ years across video production, motion design, YouTube strategy, performance marketing, and creative direction, I bring both creative depth and business context. I help companies use simple messaging & effective ideas into creative systems that perform.
Performance Creative & Paid Media
Built and operated performance-focused growth systems across finance and insurance, combining paid acquisition, funnel strategy, offer positioning, affiliate economics, and direct-response creative.
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Content Strategy
Founded a YouTube strategy and production company helping creators and educational brands improve positioning, packaging, content systems, and audience growth.
Learn moreProduct Storytelling
Founded and led a video production and motion design studio helping startups, SaaS companies, and technology brands explain products clearly through video, animation, and visual storytelling.
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